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Second Chance Surplus Co. is a brand-name liquidation store based in Regina. They approached us as a startup, looking for a complete brand identity from the ground up. We developed everything from their logo and brand guidelines to their print materials and digital presence. Once they saw the impact of a strong, cohesive brand, they recognized the value of ongoing brand management. As a result, JESS² became their go-to partner, handling their print design, social media, and online marketing to help them establish their presence and grow their customer base.